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Jan 28, 2020

Snack Food Sales to Continue to Soar During Super Bowl Week

Snack Food Sales to Continue to Soar During Super Bowl Week

Super Bowl Snacking Data
Comparing 2019 shopping data from Super Bowl week with the prior week, IRI found significant increases in the following snack categories during Super Bowl week:

Tortilla Chips 24.3%
Pretzels 14.5%
Potato Chips 11.8%
Refrigerated Dips 33.0%
Dry Dip Mixes 53.0%
In total, Americans eat a staggering 90 million pounds of snacks on Super Bowl Sunday


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